Professor Steve Muylle discusses a frequently recurring issue within B2B marketing by means of a few relevant cases: engineers and marketers have a diferent view point on product marketing.
How can you attract new customers using social media in a B2B environment? People put up profiles on different social networks around the world. How do you leverage this?
What is social media and how relevant is it for b2b markets? How can social media support lead generation, product development and/or customer services?
Does your organisation want to differentiate from competitors? Are you increasingly becoming aware of the sales person’s role in helping you achieving this purpose? Sales people can serve as a value creator to the customer.
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