Does your organisation want to differentiate from competitors? Are you increasingly becoming aware of the sales person’s role in helping you achieving this purpose? Sales people can serve as a value creator to the customer. They help the sales organisation deliver superior service to the customers. This way, they create potential barriers for competitors. Additionally, well managed sales people can also be a source of providing innovative ideas to create more customer focused solutions. However, in order to achieve this goal, sales organisations must effectively manage their sales force. In this session we discussed cutting edge practices used by certain companies to enhance the productivity of their sales force.
Published on 19/01/2010