Walter Van Dyck is co-author of this new book on innovation. It is a hands-on book for practitioners and proposes to learn from the practitioners: how successful companies do it.
PhilippeSilberzahn and Walter Van Dyck have brought togetherexamples of innovation in all its diversity to produce a practical guide thathelps companies find their own innovation style. The book – availablefrom January 2011 – includes case studies from companies such asAlcatel-Lucent and Studio 100 and presents examples of radical innovation,incremental innovation, spectacular innovation and less spectacular but no lesseffective innovation. Each chapter is self-contained and covers a particulartopic, while an integrative framework is presented throughout so as to helpformulate innovation strategies that drive growth.
Published on 18/12/2010