The cost of failing to react to competition can be exceptionally high: challengers often topple market leaders. An examination of how resources influence the way managers weigh up competitors suggests companies need to remain vigilant if they are to fight back effectively.
Listen to our podcast with topics in the management domain Marketing and Sales Management. Learn more about e-business, shopper marketing, brand management and much more!
Listen to our podcasts with interviews, keynotes, sessions about one of our many management disciplines. These audio fragments are available in many formats so they are compatible with just about any player! Ipod and IPhone formats, as well as iTunes & Zune feed, all so you can listen whenever and wherever you like: in your car, on the train, waiting for an airplane, … .