The cost of failing to react to competition can be exceptionally high: challengers often topple market leaders. An examination of how resources influence the way managers weigh up competitors suggests companies need to remain vigilant if they are to fight back effectively.
Professor Marcus Alexander discusses myths about strategy and leadership during the Vlerick Leadership Day. Learn more about strategy listening to the full session!
The presentation will demonstrate that companies' fortunes in the face of business shocks depend more on choices made before the disruption than they do on actions taken in the midst of it.
Listen to our podcast with topics in the management domain IT and Business Process Management. Learn more about trends in IT, Enterprise 2.0, IT tools developed by Vlerick researchers, business games and much more.
Listen to our podcast with topics in the management domain Strategy. Learn more about strategy as a discipline, international strategy and how to make companies more strategy focused.
Listen to our podcast with topics in the management domain Marketing and Sales Management. Learn more about e-business, shopper marketing, brand management and much more!
Listen to our podcast with topics in the management domein People Management & Leadership. Learn more about people performance, learning development, virtual learning and much more.
Listen to our podcast with topics in the management domain Innovation Management. Learn more about innovation and everything that comes with it.
Listen to our podcast with topics in the management domain Risk and Performance Management. Learn more about the modern CFO, Performance Management and much more.
Listen to our podcasts with interviews, keynotes, sessions about one of our many management disciplines. These audio fragments are available in many formats so they are compatible with just about any player! Ipod and IPhone formats, as well as iTunes & Zune feed, all so you can listen whenever and wherever you like: in your car, on the train, waiting for an airplane, … .