Vlerick Knowledge
  • Everybody innovates: How a broader view of innovation presents opportunities for Flanders

    The ageing population, migration, the rise of new economic superpowers and the growing importance of the service sector pose major challenges for Flanders. Our economic fabric can meet these challenges – provided that our policy defines concepts like ‘economic growth’ and ‘innovation’ much more broadly.

    By
    Katleen De Stobbeleir,
    Marion Debruyne,
    Miguel Meuleman,
    Leo Sleuwaegen

    Posted on Friday, July 08, 2011

  • Leading the way: why services companies have co-opted product leadership as a key value

    Leading the way: why services companies have co-opted product leadership as a key value

    Business leaders must lead by example – applying individual perspicacity internally and externally, so that their companies are sufficiently agile and resourced to capitalize on innovation. Those organizations strive to provide a service of outstanding reliability and superior quality, or deliver an experience that will compel customers to return again and again.

    By
    Judith Escalier Revollo,
    Kurt Verweire

    Posted on Wednesday, February 17, 2010

  • The creative melting pot: how organizations influence or hold back employee creativity

    The creative melting pot: how organizations influence or hold back employee creativity

    Productive creativity is a precious commodity. But how many organizations understand which factors contribute to (or prevent) good ideas? A new study shows that the way individuals, teams and employers think and act can seriously impact on the successful outcome of the creative process.

    By
    Inge De Clippeleer,
    Katleen De Stobbeleir

    Posted on Wednesday, February 17, 2010

  • Downstream innovation - Why the iPhone is such a success story

    Downstream innovation - Why the iPhone is such a success story

    For some years now, Apple has been incomparable at capitalising on these cognitive processes and, with clever product innovations, has succeeded in redefining the market for various electronic products (e.g., computers, MP3 players, mobile phones, and so on). A connecting thread running through these innovations is the introduction of the ‘design’ aspect as a purchasing criterion, which has been innovative in the product category every time.

    By
    Frank Goedertier,
    Niraj Dawar

    Posted on Monday, February 15, 2010

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