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  • Barco: Leading the Events Market.

    Case study - Barco: Leading the Events Market.

    In 2004, Barco is a leading player in the market for events projection for large and extra large venues. Barco’s Events Business Unit is the biggest business unit of the Barco Media and Entertainment Division. Chris Colpaert, Director Product Management is returning from Infocomm, the most important tradeshow for audio visual professionals in the world, and needs to decide which product line decisions to take in response to the competitive developments in the market.

    By
    Marion Debruyne,
    Steve Muylle

    Posted on Tuesday, March 03, 2009

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