Kipling is a global brand. But like many other brands, it all started with a start-up. This case discusses the choices that had to be made to make Kipling a large international company. Was franchising the way to go for example? The second part of the case discusses the kick-backs that can mean the end of a company and how this is best dealt with to convert the set-back into opportunity. In short, an interesting story with many learning points!
Posted on Tuesday, March 29, 2011
This case describes the entrepreneurial process, as it happened for a manufacturer of Printed Circuit Boards. It exemplifies the interplay between lucrative opportunities, entrepreneurial team and resources; addresses the role of the global marketplace for entrepreneurs; highlights the successful shift by the manufacturer to electronic business to break the product commodity cycle, and puts forward franchising as a potential growth strategy.
Posted on Monday, July 12, 2010