Previous research shows that cooperation between marketing and sales departments on the one hand and finance and accounting departments on the other hand is not always satisfactory. More recent developments in management accounting however propose models and methods that are very useful for marketing and sales professionals. In this case study we describe a customer life time model that is used by a telecom company to define its marketing strategy.
Posted on Friday, May 20, 2011
The Wal-Mart case is intended for an introductory or main course on Financial Statement Analysis. It may also be useful within a Corporate Finance/Financial Management course. After a class on financial statements and liquidity, profitability and solvency ratios – and some brief examples discussed by the lecturer – students should be capable of making a financial analysis of Wal-Mart.
Posted on Thursday, February 10, 2011