Web 2.0 has spawned household names such as Wikipedia, Facebook and MySpace, and offers companies a powerful tool fit for the new era of social networking. In particular, the technology maximizes the possibilities for staff to exchange and shape ideas online. But do managers try to control how staff use the system, or give employees the creative freedom to shape it themselves? A study by Steven De Hertogh, Stijn Viaene and Guido Dedene suggests the need for an evolving, bottom-up approach to stimulate the decentralized and democratic patterns of use that emerge spontaneously
Attract new customers using social media How can you attract new customers using social media in a B2B environment? People put up profiles on different social networks around the world. How do you leverage this? Prof. Steve Muylle discusses this top...
Social media in B2B environment What is social media and how relevant is it for b2b markets? How can social media supports lead generation, product development and/or customer services? Professor Steve Muylle explains with a successful business cas...
Web 2.0 has been much more profound in its impact on China than on any other country. China is in the midst of a radical transformation that has-thus far-not been well understood, especially by foreigners. Interconnection and collaboration among Chinese citizens using Web 2.0 is real and massive, and the level of connectivity is staggering. The mobilization of public opinion has caused a new social order in China.