There is no doubt the Belgian banking industry is under fire. The recent spate of government bailouts, takeovers and closures has made consumers anxious. At the same time, consumers continue to voice their dissatisfaction and distrust. This report is the 2010 edition of an annual study on the retail banking industry in Belgium carried out by Deloitte and the Vlerick Leuven Gent Management School. This study analyses customer loyalty, satisfaction and trust towards the retail banking industry.
What impact is the economic crisis having on the Belgian consumer’s buying behaviour? To discover the answer, the Vlerick Brand Management Centre conducted a quantitative study of the Belgian consumer in times of crisis. Here are the results of this unique consumer research initiative.