Kipling is a global brand. But like many other brands, it all started with a start-up. This case discusses the choices that had to be made to make Kipling a large international company. Was franchising the way to go for example? The second part of the case discusses the kick-backs that can mean the end of a company and how this is best dealt with to convert the set-back into opportunity. In short, an interesting story with many learning points!